What is SEO?

SEO: Search Engine Optimization, is the art and science of positioning a web page so it appears higher in search engine results and generates increased organic or natural traffic. Search Engine results are based on two factors; relevance and importance. To qualify for search results your site must be relevant to the search terms searchers employ. How you rank in those search results depends on a number of factors but mostly it depends on your web site’s importance in comparison to all of the other pages that qualify as relative to those keywords / search terms. Simply put, SEO is the process of making your web pages relevant to search terms your customers employ and then making your site more important than the other pages that qualify for ranking for those terms.  

Search Engine Optimization or Natural Search Optimization

SEO Facts: Ninety Percent of organic search engine clicks come from page one search results. Eighty-Five Percent of all search engine clicks occur in natural search while only Fifteen Percent are from Sponsored Search or Pay-Per-Click (PPC) ads. These truths make SEO a challenging process that leaves no room for short cuts or questionable practices. If you want to receive significant organic search engine traffic you must have page one results for your primary keywords / search terms. The basics of good, solid SEO has not changed much over the years and Pagemetrix employs best-practice SEO tactics to deliver you to page one search engine results.

Pagemetrix focuses on the main search engines; Google, Yahoo!, Live/MSN, AOL, and Ask, that make up nearly One-Hundred Percent of all search engine queries in the United States. Where necessary, Pagemetrix will submit your web site and/or products to directories, vertical search engines, and Google Base so your web site and/or products will be better positioned in niche search results.

The Basics of SEO

The basics of SEO have not changed over the years and our SEO tactics are based on these foundational standards. Your web pages must be accessible to search bots as well as consumers. These pages must be targeted with keywords / search terms your customers employ. Target your customers by building useful content around those keywords. And finally, you must earn editorial links for this targeted content from good sources in topical communities.