What is SEO
Services About Us Case Studies Contact Us Pagemetrix is a new type of Internet marketing firm; providing proven, affordable Internet Marketing Services to businesses of all sizes. Whether your website is owner-operated, e-commerce, informational, or lead-generating, Pagemetrix has the Search Engine Optimization/Marketing solutions to deliver page one search engine rankings.
While we specialize in Search Engine Optimization, Minneapolis SEO Services is just a facet of what we do. To provide a more holistic, thorough approach we also offer off-page optimization services such as Online Public Relations, Email Marketing, Link Building, and Blog Authoring/Content Development.
Site Analysis begins with a comprehensive website review to uncover any issues negatively impacting your site. We determine your site’s Search Friendliness as well as how successfully it targets and retains users. Recommendations are then made for content, code, and link architecture changes. The length and scope of this process depends on the size and breadth of your site as well as the time and expense of gathering your website analytics.
Keyword research begins with a one-on-one meeting to identify your customer base and determine the industry and product terms that describe your goods and services. Once industry terms are identified we turn to the search engines to determine the actual search terms searchers employ. We often find that industry terminology doesn’t match the search terms users employ so we take this time to bridge that gap. Once your search terms are identified we build a spreadsheet of popular terms and build content optimization recommendations.
Our Competitive Analysis reports determine how your competition is attracting traffic, converting visitors and having success in the search engine rankings. This data includes the keywords your competitors are targeting, their link building prowess/effectiveness, and their prominence in your industry’s topical community. Based on our data, we provide recommendations for content development and linking strategies to propel your site to page one search engine rankings.
Our Monitoring/Reporting process begins the day you award us a project. Analytics benchmarks are created for each stage of the Search Engine Optimization process, tracking search engine rankings and website performance pre and post content implementation. Analytics reports are created on a weekly or monthly basis allowing our clients to monitor the net effect of content changes and allowing us to modify content to create greater search engine visibility and rankings.
Our Link Analysis identifies the links; including anchor text, PageRank®, and topical relevance of the directing page, directed to your site from other domains. These links are reviewed for their quality, relevance and opportunities for improvement. We'll examine the type of content that attracts links from your topical community and propose recommendations to improve areas where link popularity is limited and enhance sections that pull in link equity.
Pagemetrix’s Content Optimization is based on the information gathered in our site analysis, keyword and competitive research, link analysis, and analytics gathering process. Our goal is to provide recommendations for sustained search engine presence and improvement in the rankings. Content Optimization recommendations may include keyword usage, HTML mark-up, internal linking strategies, and content development using SEO best practices.
